Weaving Wider Webs

In the autumn of 2012, we will be launching Weaving Wider Webs, the first publication in the Editions Hippocampus Collection. This book aims at giving readers an insight into modern marketing theories, techniques and phenomenons:

Marketing is entering a new phase of its life cycle as more traditional marketing processes are becoming less and less effective. “Traditional marketing” is history! We have seen it bloom and fade away.

New clients expect to find what they need to know in just a couple of clicks, so most companies seek to include all their pertinent information on a website. But they need to go the extra mile: they need to devise strategies around their web sites to hook their distracted visitors in and to then develop a fruitful business relationship with their prospective clients.

This book, the result of collaborative development undertaken by the students of the Web Strategies semester course at the Ecole Centrale de Nantes, provides readers with a detailed overview of key web marketing strategies and will go on to become a reference point in this field.

Marketed and distributed through flexedo.com and its official partners, this innovative publication will be conveniently available for download in a variety of formats.